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AI-Powered Performance Marketing

Sessions Venue
Online & On Campus Apply Now

Benefits to join Boot Camp

2 Months of Detail Sessions (Face to Face & Online)

Enablers Trainer Support Program (EMS)

Dedicated Student Support on Private Facebook Group

The Upgraded Private Enablers Community

Module Breakdown

What Will Be Covered in This Program

Get ready for a fully hands-on experience where you’ll launch real Google Ads campaigns, master keyword research, and optimize ads for maximum ROI. Dive deep into SEO with practical tasks like writing SEO-friendly blogs, fixing indexing issues, and ranking content using proven techniques.

You'll also build and grow a YouTube channel from scratch, plan content, edit videos, design thumbnails, and learn what actually drives views, engagement, and income.

  • Understanding the basics of online advertising
  • Evolution of digital marketing and its importance
  • Overview of Pay-Per-Click (PPC) advertising
  • Introduction to Google Ads
  • Exploring the Google Ads interface
  • Account setup and navigation
  • Creating a new campaign
  • Understanding campaign objectives and goals
  • Setting up ad groups, keywords, and ad extensions.
  • Importance of keyword research in Google Ads
  • Tools and techniques for effective keyword research
  • Building keyword lists and match types.
  • Creating compelling ad copies
  • A/B testing ads for better performance
  • Understanding ad extensions and their impact
  • Understanding bidding options: Manual vs. automated
  • Budget allocation and management
  • Monitoring and adjusting bids for optimal results
  • Exploring targeting options: demographics, location, device, etc.
  • Using audience insights for better targeting
  • Remarketing and audience segmentation strategies
  • Overview of Google Ads reporting
  • Setting up conversion tracking
  • Analyzing campaign performance metrics
  • Strategies for optimizing campaigns for better ROI
  • Identifying common issues and troubleshooting techniques
  • Continuous improvement and best practices
  • Advanced targeting strategies
  • Google Ads extensions and advanced features
  • Case studies and real-world examples
  • Introduction to SEO
  • What are Search Engines
  • How do search engines works
  • Types of SEO
  • SEO vs SEM
  • How to generate profit from SEO
  • What is Keyword Research
  • Types of Keywords
  • Difference between Primary and Secondary Keywords
  • Where to place keywords
  • How to Find Keyword Ideas manually
  • Types of Keyword Research Tools
  • Hands-on Experience
  • Introduction to On-page SEO
  • Best Techniques to write Title & Description (Meta Data)
  • Understanding of Heading Tags
  • How to make Paragraphs
  • Introduction to URL Optimization
  • How to do Image Optimization
  • Introduction to Internal Links
  • How to build External Links
  • Techniques of SEO Friendly Blog Writing
  • Hands-on Experience
  • Introduction to Google Search Console (Issues & Errors)
  • Page idexing issues
  • Schema
  • Canonical URLS
  • Dofollow And Nofollow Backlinks
  • Difference Between Domain Authority (DA) And Page Authority (PA)
  • DIfferent Link building methods
  • Why YouTube? Understanding the Platform's Potential
  • YouTube as a Marketing Tool: Benefits and Trends
  • Understanding the YouTube Algorithm: Key Factors for Growth
  • Types of Content That Work Best on YouTube: Explainers, Vlogs, Reviews, Tutorials
  • Defining Your Niche and Audience Persona
  • Setting Clear Channel Goals: Branding, Engagement, Revenue
  • Competitor Analysis: Learning from Top Channels in Your Niche
  • Planning Content: Consistency, Frequency, and Upload Schedule
  • Planning Content That Engages and Converts
  • Scripting for Different Video Types: Tutorials, Reviews, Q&A, etc.
  • Writing Compelling Video Titles & Descriptions
  • Video Content Structure: Hook, Story, CTA
  • Editing Basics: Trimming, Transitions, Effects, and Text Overlays
  • Adding Background Music, Sound Effects, and Voiceovers
  • Creating Captivating Thumbnails: Design Tips & Tools (Canva, Photoshop)
  • Editing Software Demonstrations: From Basic to Advanced

MOMENTS TO BE REMEMBERED