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Facebook Ads Mastery: Project-Focused

Starting From

Nov 17, 2024

Duration: 6 Weeks with 3 Months Support
Class Timing: To be mutually decided with students
Mode Of Training: Online & On Campus

18,500 PKR

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  • FREE Access to Enabling Video Series (EVS v3.0) worth ($160)
  • Expert Mentor ship
  • Assignment based Learning
  • Quick Learning
  • 3-Months support
  • Access to the Enablers Facebook Public Groups
  • Access to Enablers Student Portal
  • Trainer support Face to face and online
  • Preference for WORC Seat Allocation
  • Ability to get Enablers Certificates if passes the assessment
Online & On Campus

Introduction to Facebook Ads Mastery: Project-Focused

Our training program is designed to give students real, hands-on experience through a project-based approach. This means that instead of only learning theory, students will actively work on practical projects throughout the course.

Each student will create, design, and develop their own project, gaining real-world skills as they go. This hands-on method helps students truly understand the tools and techniques by using them in action, making them ready for real-life challenges. Through this approach, students will build confidence in their abilities and be better prepared for future work opportunities.

  1. Creative Strategies & Ad Design

    Class 1: Crafting Engaging Ad Creatives
    • Understanding the Facebook Ads Creative Hub
    • Types of Ad Formats (Image, Video, Carousel, Collection, Slideshow, Instant Experience)
    • Best Practices for Ad Design & Copywriting
    • Video Ads Strategies and Trends (Reels, Stories, Short-Form Video Content)
    Class 2: Developing a Content Strategy
    • Creating a Content Calendar for Facebook Ads
    • Integrating Organic and Paid Content
    • The Role of Branding in Ad Campaigns
    • Analyzing Competitor Ads using Facebook Ads Library
    Class 3: Overview of Facebook Advertising
    • Introduction to Facebook Ads: Why Advertise on Facebook?
    • The Facebook Ads Ecosystem (Facebook, Instagram, Messenger, Audience Network)
    • Facebook Ads vs. Google Ads
    • Latest trends and updates in Facebook Ads
    • Setting Up Business Manager and Ad Accounts
    Class 4: Ad Policies & Setting Up Your Business
    • Understanding Facebook Advertising Policies and Guidelines
    • Creating and Managing Business Manager Accounts
    • Setting Up Payment Methods
    • Navigating Facebook Ads Manager
    • Basic Terminology: CPM, CPC, CTR, ROAS, etc.

  2. Ad Objectives & Audience Targeting

    Class 5: Understanding Ad Objectives
    • Overview of Facebook Ad Objectives (Awareness, Consideration, Conversion)
    • Selecting the Right Objective for Your Campaign
    • Setting Clear Ad Goals Based on Business Needs
    Class 6: Audience Targeting & Insights
    • Introduction to Facebook Audience Insights
    • Creating Custom and Lookalike Audiences
    • Detailed Targeting: Demographics, Interests, and Behaviors
    • Exclusion and Refinement Techniques for Better Targeting

  3. Campaign Management & Optimization

    Class 7: Campaign Structure & Setup
    • Creating and Structuring a Campaign (Campaign, Ad Sets, Ads)
    • Budgeting Strategies: CBO (Campaign Budget Optimization) vs. ABO (Ad Set Budget)
    • Placement Options: Automatic vs. Manual
    • Using Facebook Pixel for Conversion Tracking
    Class 8: Monitoring & Optimizing Campaigns
    • Key Metrics to Monitor During Campaigns
    • Understanding Ad Relevance Diagnostics (Quality Ranking, Engagement Rate Ranking, Conversion Rate Ranking)
    • Optimization Techniques: A/B Testing, Split Testing
    • Managing Underperforming Ads: What to Adjust?

  4. Advanced Targeting & Retargeting Strategies

    Class 9: Advanced Targeting Techniques
    • Layered Targeting for Better Precision
    • Targeting Options for Different Stages of the Funnel (TOFU, MOFU, BOFU)
    • Dynamic Ads for E-commerce and Catalogs
    • Latest Updates in Retargeting Strategies
    Class 10: Retargeting Campaigns
    • Understanding Retargeting and Remarketing
    • Creating Custom Audiences for Retargeting
    • Retargeting Website Visitors, Video Viewers, and Engaged Users
    • Ad Sequencing and Funnel-Based Retargeting Campaigns

  5. Analytics, Reporting & Scaling Campaigns

    Class 11: Analyzing Campaign Performance
    • Interpreting Facebook Ads Reports and Metrics
    • Customizing Reports for Better Insights
    • Using Facebook Ads Manager & Third-Party Analytics Tools
    • Attribution Models: Understanding the Impact on ROAS
    Class 12: Scaling Campaigns & Course Wrap-Up & Assignment
    • Strategies for Scaling Campaigns Without Losing Efficiency
    • Budget Scaling vs. Horizontal Scaling
    • Best Practices for Scaling High-Performing Campaigns